In the days of TikTok stars, Linked-Influencers, and Instagram ''baddies'', personal branding is more important now than it ever has been, especially for business owners. Building a strong personal brand can help you to establish credibility, gain trust from your customers and make you stand out from your competitors. We're going to share with you, 5 reasons why you NEED to start building your personal brand in 2023.
1) Establish Credibility
One of the most significant benefits of building a personal brand is that it helps you to establish credibility within your industry. As a business owner, you're selling not just a product or service, but also yourself as an expert in your field. It has been proven that consumers are more likely to trust someone with an established brand, with 61% of Americans saying that they would choose a Doctor, Lawyer, or Accountant that had a personal brand over one that didn't. By creating a strong personal brand, you can showcase your skills, knowledge, and experience, and establish yourself as a trusted thought leader in your industry.
2) Gain Trust
People buy from people they know, like, and trust. Take ex-love islander, influencer, and CEO Molly Mae for an example. Dubbed the ''UK's Kylie Jenner'', Molly Mae has been able to build a loyal community of over 7.5M by consistently showing up across both youtube, Instagram and TikTok, allowing her to launch her own successful tanning brand ''Filter By Molly Mae'', work with global fast fashion chain PLT as their Creative Director and partner up with Beauty works to sell a range of ''Molly Mae'' branded styling tools and extensions.
By building your personal brand and sharing your story, values, and beliefs, you can create a strong connection with your audience that goes beyond just the products or services you offer, leaving your audience feeling like they know you. This can lead to increased loyalty, repeat business, and opportunities for you to work with or partner up with other businesses, ultimately expanding your network.
3) Stand Out From Your Competitors
In 2023, the world of social media, it's no surprise that standing out online can be a little bit tricky. If you're wanting to establish yourself or your brand as a leader in your industry it's essential to differentiate yourself from your competitors. By building a personal brand, you can stand out from the crowd and create a unique identity that sets you apart. Competitors may be able to copy your products, content, and marketing strategies, but one thing they will never be able to replicate is your personality. Showcasing your uniqueness can help you attract the right customers, increase your revenue, and be admired by those around you.
4) Expand Your Network
Building a personal brand can help you to expand your network and connect with like-minded individuals. Sharing your knowledge and expertise across social media platforms like Instagram, TikTok, Youtube, and Linked In, can attract new followers and drive traffic to your business by putting yourself in front of multiple audiences.
Creating blog posts (like this one), attending networking events, collaborating with other businesses, and recording podcasts, whether it be your own or as a guest on someone else's, are also great ways to build your community and expand your network. The more you put yourself out there, the more eyes will be on you and your brand.
5) Future Proof Your Career
In today's fast-changing business landscape, where absolutely ANYTHING can happen (*cough cough, covid) you need to think about future-proofing your career. Building a personal brand can help you to establish yourself as a leader in your industry, which can then lead to new opportunities down the road. Whether that be starting up an entirely new business, pivoting your career, or taking on new challenges.
When you have a strong personal brand, the community you build doesn't just stay with you for the product or service you offer, they stay with you for the person you are, allowing you to shift, grow and change, while they continue to follow and support you throughout your journey. Meaning that if you do decide to have a change in career path, you'll never have to start again entirely from scratch.
Building your personal brand is crucial for business owners who want to establish credibility, gain trust, differentiate themselves from others in their industry, expand their network, and future-proof their careers. By investing the time and effort into creating a strong personal brand, you can set yourself up for long-term success and achieve your business goals.
Unsure where to begin? We can help! Email us at info@thebrandologylab.co.uk to see how we can help you kick-start your personal brand.