IT'S SCIENCE.
Building a brand requires so much more than just creating a logo; it's a strategic process of experimentation, testing, and refinement to ensure you have the right formula for success. Using our brand DNA framework, we shape your ideas into a powerful brand that captivates your audience and has them lining up to work with you.
THE BRAND DNA HELIX
COMMUNICATION
STRATEGY
IDENTITY
Each brand has its own unique structure, consisting of three main focal points: Brand Strategy, Brand Identity, and Brand Communication. This forms the Brand DNA Helix.
Strategy focuses on the purpose of your brand, who it serves, how you can position yourself as an individual in the market, who your competitors are and how you can do things differently. Identity focuses on your brands perception, who the brand would be if they were a person, what values they would hold, how they would talk and they way they present themselves to the world. Communication focuses on getting your brands message across to the right audience, understanding where you need to be communicating and knowing what they need to see, hear and experience in order to want to buy from you.
We're dedicated to creating, developing & maintaining powerful brands.
